Copy, customize, and paste directly into your CRM or GoHighLevel. These exact templates are used by agents closing deals from leads other agents gave up on.
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Copy the script into your CRM (GoHighLevel, Follow Up Boss, KVCore, etc.)
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Replace [BRACKETED] fields with your name and custom details
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Set the trigger and timing — your AI runs the sequence automatically
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Track open rates and replies. Optimize based on what converts best in your market
SMSInstant Lead Response — Fired Within 60 Seconds
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Fires automatically the moment a new lead comes in from Zillow, your website, Facebook/IG ads, or any other source. Speed is everything — this message goes out before any other agent responds.
Hi [FIRST NAME]! This is [YOUR NAME] with [BROKERAGE]. I just saw your message about [PROPERTY/AREA] in Miami 🏠
I'd love to help. Quick question — are you looking to buy in the next 30-60 days, or still in the early research phase?
Either way, I'm here and happy to answer any questions. What's most important to you in your search?
VARIABLES TO CUSTOMIZE
[FIRST NAME] → CRM merge tag[YOUR NAME] → Your name[BROKERAGE] → Company name[PROPERTY/AREA] → Dynamic from lead source
SMSMissed Call — Auto Text Within 2 Minutes
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When someone calls your business number and you don't answer, this fires automatically so you never lose a hot inbound lead to voicemail.
Hey [FIRST NAME]! I just missed your call — sorry about that. I'm [YOUR NAME], Miami realtor with [BROKERAGE].
I want to make sure I get back to you ASAP. Are you looking to buy, sell, or both? And what area of Miami are you focused on?
You can also grab time on my calendar here: [CAL.COM LINK] — I have availability today.
EMAILNew Lead Welcome Email — Sent Within 5 Minutes
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Subject: Your Miami home search — I've got you covered 🏠
Hi [FIRST NAME],
Thanks for reaching out! I'm [YOUR NAME], and I specialize in helping buyers find their perfect home in Miami — whether that's Brickell, Coral Gables, Coconut Grove, or anywhere in between.
I want to make this process as easy and stress-free as possible for you.
A few things I can do for you right now:
→ Send you a curated list of homes that match exactly what you're looking for
→ Set up automated alerts so you see new listings the moment they hit the market
→ Answer any questions about neighborhoods, pricing, or the buying process in Miami
To get started, it would help to know: What's your ideal timeline, and do you already have pre-approval from a lender?
Either way, feel free to grab 30 minutes on my calendar here: [CAL.COM LINK]
Looking forward to helping you find your place in Miami!
[YOUR NAME][BROKERAGE] · [PHONE][WEBSITE]
SMS · Day 2Value Touch — Market Insight
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Don't just follow up asking if they're ready. Give them something valuable. This positions you as the expert, not a pushy salesperson.
Hey [FIRST NAME], quick heads up — homes in [AREA] are moving fast right now. 3 properties went under contract this week alone.
If you see something you like, you want to be ready to move. Have you connected with a lender yet?
Happy to refer you to someone great if you need it. No pressure, just want to make sure you don't miss out 🎯
EMAIL · Day 3Personalized Listing Drop
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Subject: I found 3 homes in [AREA] you might love
Hi [FIRST NAME],
Based on what you mentioned, I pulled 3 listings I think could be a strong match. Here's what caught my eye for you:
🏠 [ADDRESS 1] — [BEDS/BATHS/PRICE] — [1 SENTENCE WHY IT FITS]
🏠 [ADDRESS 2] — [BEDS/BATHS/PRICE] — [1 SENTENCE WHY IT FITS]
🏠 [ADDRESS 3] — [BEDS/BATHS/PRICE] — [1 SENTENCE WHY IT FITS]
Any of these feel close to what you're picturing? I can schedule a private showing as soon as this week.
[YOUR NAME]
SMS · Day 5Soft Check-In — Open Loop
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Keep it casual. Don't pitch. Open loops (unanswered questions) get high reply rates.
Hey [FIRST NAME] 👋 — just checking in. Did anything catch your eye from the listings I sent over?
Also curious — has anything changed with your timeline or what you're looking for?
SMS · Day 7Direct Booking Ask
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By day 7, if they haven't booked, give them a direct and easy path to do so. Low friction, one click.
Hi [FIRST NAME] — I want to make sure I'm actually helpful here, not just another agent flooding your inbox.
Would a quick 15-minute call to talk through your search make sense? I can share what's actually selling right now in your price range and what to look out for.
Book here whenever works: [CAL.COM LINK] 📅
EMAIL · Day 10Miami Market Update — Hyper-Local
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Subject: Miami real estate this week — what you need to know
Hi [FIRST NAME],
Here's your quick Miami market pulse for this week:
📊 Average days on market in [AREA]: [X DAYS] (down from [Y] last month)
💰 Median price for [BEDS]BR homes: [$XXX,XXX]
🔥 Hottest zip codes right now: [ZIP 1, ZIP 2]
What this means for you: If you're serious about [AREA], the window to find good value is narrowing. Buyers who moved 3 months ago are already sitting in equity.
Happy to do a full buyer consultation — no obligation. Want to see what your budget gets you right now?
[YOUR NAME]
SMS · Day 14New Listing Alert — Urgency Trigger
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Use this when a property that matches their criteria hits the market. AI can fire this automatically based on saved search matches in your CRM.
🚨 [FIRST NAME] — new listing just dropped in [AREA]:
[ADDRESS] · [BEDS]bd/[BATHS]ba · [SQFT]sqft · $[PRICE]
This one matches what you told me you were looking for. These go fast — want to schedule a showing this week?
SMS · Day 21Re-Qualify — Check for Life Changes
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Life changes. Circumstances shift. A simple re-qualification touch reactivates leads who weren't ready before but are now.
Hey [FIRST NAME] — it's been a few weeks. I know buying a home is a big decision and timing matters a lot.
Has anything changed on your end? Different timeline, different budget, different area?
No pressure either way — just want to make sure I'm showing you the right things if and when you're ready 🏠
EMAIL · Day 30The Final Push — Last Planned Touch
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Subject: Still here if you need me, [FIRST NAME]
Hi [FIRST NAME],
I've been reaching out over the past month, and I don't want to become noise in your inbox. So this is my last planned message for now.
If you're still in the early stages, totally get it — buying a home is a big move and timing has to be right.
Just know: when you're ready, I'm here. I know the Miami market inside and out, and my job is to make sure you get the best deal possible — not to rush you into anything.
Feel free to reply to this email anytime, call me at [PHONE], or book time here: [CAL.COM LINK]
Wishing you all the best,
[YOUR NAME]
SMSThe "Breakup" Text — Counterintuitively High Response Rate
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This is the highest-converting cold reactivation message in real estate. The perceived "finality" triggers a response from people who wouldn't reply to a normal follow-up. Use after 45+ days of silence.
Hey [FIRST NAME] — I don't want to keep bugging you if the timing isn't right. I'm going to go ahead and close your file on my end.
If things change down the road and you're thinking about buying in Miami again, just text me back and I'll pick right up where we left off.
Wishing you the best 🙏
SMSMarket Shift Trigger — "Prices just changed"
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Use when there's a genuine market update. People who went cold re-engage when they think they're missing a financial opportunity.
Hey [FIRST NAME] — not sure if you're still watching the market, but there's been a shift in [AREA] worth knowing about.
[INSERT: rates dropped / new inventory hit / prices corrected in X area]
Thought of you because of what you were looking for earlier this year. Could be worth a quick conversation if you're still interested. Want me to pull some comps?
EMAILAnnual "Thinking of You" — Past Leads
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Subject: Miami real estate — what changed since we last talked
Hi [FIRST NAME],
It's been a while since we connected — I hope you're doing well!
I wanted to reach out because the Miami market has shifted quite a bit, and I'm not sure if what you were looking at last year still fits your goals or budget.
Here's a quick snapshot of where things stand now in [AREA]:
• Median home price: [PRICE] (vs. [PRICE LAST YEAR])
• Average days on market: [X DAYS]
• Interest rates: [CURRENT RATE]
If you're still thinking about buying or investing in Miami, I'd love to catch up and show you what your budget can get you today. A lot has changed.
No pressure at all — just wanted to stay connected and be a resource.
[YOUR NAME] · [PHONE]
SMS · Day 7 Post-ClosePost-Closing Check-In + Google Review Ask
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Strike while the iron is hot. Reviews collected within 2 weeks of closing have 3× higher completion rates.
Hey [FIRST NAME]! 🎉 Congrats again on your new home — I hope the move-in is going smoothly!
Quick ask: if you had a good experience working with me, would you mind leaving a quick Google review? It honestly means the world and helps other buyers in Miami find me.
Here's the link (takes 2 minutes): [GOOGLE REVIEW LINK]
And as always — if you need anything or know anyone looking to buy or sell in Miami, I'm always here 🏠
EMAIL · Month 3Home Anniversary + Equity Update
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Subject: How's your home treating you? 🏠 (+ a quick equity update)
Hi [FIRST NAME],
Can you believe it's already been 3 months since you closed on [ADDRESS]? I hope you're settling in and loving it!
I ran a quick comp on homes nearby to see how you're doing equity-wise — and the news is good. Comparable homes in your area are currently selling at [PRICE RANGE], which suggests your home has already appreciated by approximately [AMOUNT/PERCENTAGE] since you bought.
Nothing you need to do with that info — just wanted you to know your investment is already working for you 💪
If you ever want a full market analysis, or if you have friends or family looking to buy or sell in Miami, I'd love the introduction.
Talk soon,
[YOUR NAME]
SMS · Month 6Referral Ask — Direct
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Past clients are your best referral source. Most agents never ask. This message is simple, direct, and non-pushy.
Hey [FIRST NAME]! Hope you and the family are loving the new place 🏡
Quick question — do you know anyone who's been thinking about buying or selling in Miami? I'm always looking to help good people, and referrals from clients I've worked with are my favorite way to grow.
If someone comes to mind, just send them my number or shoot me their info. I'll make sure they're taken care of 🙏
Want This Running On Autopilot?
These scripts are the easy part. The real leverage is having AI send them automatically — triggered by lead behavior, timed perfectly, personalized by property type. We build and deploy the whole system for you.