AI Scripts for Contractors

SMSInstant Lead Response — Fires Within 60 Seconds

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Fires the moment a new lead comes in from any source (Google, website, Facebook Ads, Angi). Speed is the entire game — this goes out before any competing contractor calls.

Hi [FIRST NAME]! This is [YOUR NAME] with [COMPANY NAME]. I just saw your message about your [PROJECT TYPE] project — thanks for reaching out! Quick question to make sure I send the right person: what's the general scope of the work and do you have a rough timeline in mind? I'll get you a response right away 🔧

SMSLead Qualification — 3 Questions Before You Call

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Qualify before you drive out. These 3 questions filter out tire-kickers and ensure your estimate time is spent on ready buyers.

Hey [FIRST NAME] — to make sure I bring the right team for your [PROJECT TYPE], a few quick questions: 1️⃣ What's your ideal start date? 2️⃣ Do you have a budget range in mind for this project? 3️⃣ Is this your primary residence or an investment property? Takes 2 minutes and helps me give you the most accurate estimate possible 🏗️

SMSEstimate Booking Confirmation — Slot Secured

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Fires when they book the on-site estimate. Professional, sets expectations, reduces no-shows for estimate appointments.

✅ Your estimate is confirmed with [COMPANY NAME]! 📅 [DAY, DATE] at [TIME] 📍 [JOB ADDRESS] 👷 [YOUR NAME] will be on site We'll do a full walkthrough and have your detailed estimate to you within [X HOURS/DAYS]. Any questions before then? Call or text: [PHONE] 🔧

SMS · Day 1Estimate Sent — Confirmation + What's Included

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Fires immediately after the estimate is sent. Recaps what's included, humanizes the number, and gives them an easy next step — all without pressure.

Hi [FIRST NAME] — I just sent over the estimate for your [PROJECT TYPE] project. Here's a quick recap of what's covered: ✅ [ITEM 1] ✅ [ITEM 2] ✅ [ITEM 3] ✅ All materials, labor, and cleanup included Any questions on the scope or the numbers? Happy to jump on a 10-minute call. [YOUR NAME] · [COMPANY NAME] · [PHONE]

SMS · Day 3Social Proof Follow-Up — Real Client Story

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Don't just follow up asking "did you decide." Add value. A real story from a similar project builds trust and reduces the "is this worth it?" hesitation.

Hey [FIRST NAME], just following up on the estimate! I worked on a similar [PROJECT TYPE] in [NEIGHBORHOOD] last month — the client was initially concerned about the timeline, but we finished 2 days ahead of schedule and they left us a great review. Happy to share before/after photos from that project if it helps. Just let me know 🏗️

EMAIL · Day 7Value-Add Email — "What to Look For in a Contractor Quote"

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Subject: Comparing contractor quotes? Here's what to look for. — Positions you as the expert, surfaces your differentiators without bragging, and keeps you top of mind while they're shopping.

Hi [FIRST NAME], If you're comparing a few quotes for your [PROJECT TYPE] project, here are 3 things worth checking: 🔍 Warranty on labor: Make sure it's in writing. We include a [X]-year labor warranty on all projects. 🔍 Who's actually doing the work: Some contractors subcontract everything. Our core crew has been with us for [X] years. 🔍 What "cleanup" means: We remove all debris and leave the property spotless — that's included in your estimate. Happy to answer any questions. Want to do a quick 10-minute call this week? [YOUR NAME] · [COMPANY NAME]

SMS · Day 10Price Objection Handler — Tiered Scope Option

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If they said "too expensive" or went quiet, offer a tiered scope. Keeping the conversation alive is worth a smaller job — and smaller jobs often lead to the full project or future work.

Hey [FIRST NAME] — I completely understand if the full scope doesn't fit the budget right now. One option: we could break the project into phases — start with [PHASE 1 DESCRIPTION] now and tackle [PHASE 2] later. That drops the immediate cost to around $[PHASE 1 PRICE]. Would that work better for you? Happy to revise the estimate 🔧

SMS · Day 14Final Follow-Up — Last Planned Touch

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After 14 days, one final low-pressure touch. Don't beg — just leave the door open professionally. This message gets a surprisingly high response rate because it removes pressure entirely.

Hey [FIRST NAME] — last follow-up from me, I promise. I don't want to be that contractor who won't stop calling 😄 If the timing isn't right for your [PROJECT TYPE] right now, no worries at all. My estimate is good for 30 days and I'm happy to revisit whenever you're ready. Just save my number: [PHONE]. We do great work and we'd love to earn your business. [YOUR NAME] · [COMPANY NAME]

SMS · 2 min after missed callMissed Call Auto-Text — Fires Instantly

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When someone calls your business number and you don't answer, this fires within 2 minutes. Inbound callers in the trades are hot — they've already decided to call a contractor. Don't lose them to voicemail.

Hi! I just missed your call — this is [YOUR NAME] with [COMPANY NAME]. Sorry I couldn't pick up right away! What project are you working on? I'll get you a response ASAP or we can hop on a quick call — just let me know what works 🔧 You can also book an estimate call directly: [CAL.COM LINK]

SMSEmergency Triage — Urgent Project Alert

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When a caller says "water leak," "roof damage," "flooding," or any urgent keyword, this message fires AND immediately alerts you by SMS. Urgency = premium pricing and immediate conversion.

Hi [FIRST NAME] — I just got your message about the [EMERGENCY TYPE]. This is [YOUR NAME] with [COMPANY NAME]. I'm treating this as urgent. Can you send me a couple photos of the damage to [PHONE/EMAIL]? I'll have someone out to assess within [TIMEFRAME]. 🚨 Calling you back right now.

SMSAfter-Hours Inquiry — Schedule for Tomorrow

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When someone reaches out outside business hours, AI handles it professionally and books them for a callback the next day — so no leads slip through overnight.

Thanks for reaching out to [COMPANY NAME]! We're currently closed but we never want you to wait. Tell me about your project and I'll have [YOUR NAME] call you first thing tomorrow morning. Or grab a call time here (takes 30 seconds): 📅 [CAL.COM LINK] Looking forward to helping you out! 🔧

SMS · 48 hrs post-completionGoogle Review Request — Perfect Timing Window

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48 hours after project completion — they're living in the result, the yard is clean, everything looks great. This is when emotion is highest and review conversion is best. Don't ask at closeout; wait until they've had time to enjoy the work.

Hey [FIRST NAME]! Hope you're loving the new [PROJECT: kitchen / bathroom / roof / etc.] 🏠 Quick favor — if you're happy with how it turned out, would you mind leaving us a Google Review? It means a lot and helps homeowners in Miami find us: ⭐ [GOOGLE REVIEW LINK] Takes 2 minutes and we'd really appreciate it. Thanks for trusting us with your home! [YOUR NAME] · [COMPANY NAME]

SMSReferral Ask — After 5-Star Review

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Fires immediately when they leave a 5-star review. Strike while trust is peak — most referrals happen in this exact window.

Thank you so much for the review, [FIRST NAME]! We really appreciate it 🙏 One more ask — if you know any neighbors or friends who are planning a [REMODEL / ROOFING / PLUMBING / etc.] project, send them our way. We'll take great care of them. Just have them mention your name and we'll prioritize their estimate 🔧

SMSAnnual Check-In — Past Client Re-Engagement

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Fired automatically 12 months after project completion. Stays top of mind for the next project — most homeowners have maintenance or upgrade needs every 1–2 years.

Hey [FIRST NAME]! It's been about a year since we finished your [PROJECT TYPE] — hope you're still loving it! If you have any maintenance needs or you're thinking about another project, we'd love to help again. Our past clients always get priority scheduling. Just text back or grab an estimate time here: [CAL.COM LINK] [YOUR NAME] · [COMPANY NAME] 🏗️

SMSProject Kickoff — Work Starts Tomorrow

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Sends the night before work begins. Sets expectations, builds excitement, and prevents the 7 AM "are you coming today?" text that every contractor dreads.

Hey [FIRST NAME]! Big day tomorrow — we start work on your [PROJECT TYPE] 🔧 Our crew will arrive between [TIME WINDOW]. Here's what to expect on Day 1: • [DAY 1 TASK] • [DAY 1 TASK] • Materials delivery: [TIME] Questions? Text [YOUR NAME] directly at [PHONE]. See you tomorrow! 🏗️

SMSMidpoint Update — Proactive Progress Check

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Halfway through the project. Clients who receive this message have dramatically fewer concerns and complaints at final walkthrough — because they were kept in the loop.

Hey [FIRST NAME] — midpoint update on your [PROJECT TYPE] 📊 ✅ Completed: [COMPLETED TASKS] 🔄 In progress: [CURRENT TASK] 📅 On track for completion: [DATE] Everything is looking great so far. Any questions or anything you want us to take a look at while we're here? [YOUR NAME]

SMSDelay Notification — Get Ahead of It

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When there's a delay, send this BEFORE they notice. Proactive delay communication turns a potential complaint into a trust-building moment. Clients who get this message almost never leave bad reviews about delays.

Hey [FIRST NAME] — heads up from [COMPANY NAME]. We ran into a [weather delay / material backorder / permit hold] that's going to push our timeline back by approximately [X DAYS]. New estimated completion: [NEW DATE] I wanted to let you know right away rather than have you wondering. This doesn't affect the quality of the work — just the schedule. Sorry for the inconvenience and thanks for your patience. [YOUR NAME]

AI Scripts That
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AI Scripts ThatWin More Jobs.

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AI Scripts That
Win More Jobs.

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Automatically?